A BUSINESS MANIFESTO FOR PERSONAL INJURY FIRMS MARKETING, INTAKE AND OPERATIONS

THEBEST ATTORNEY

NEVER WINS.

THE BOOK The Best Attorney Never Wins book cover

A practical look at the business of running a law firm.

Advertising.·Intake.·Team operations.
BY ANGELO PERONE · CEO, CASE CONNECT
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SCROLL TO SEE WHY
THE THESIS / 01

Doing good legal work and running a firm demand different skills. Attracting potential clients, following up on inquiries and training a team all take work.

This book shares practical ideas for the marketing, intake and operations behind a law firm.

I'm not an attorney. I'm the guy attorneys call when they're ready to stop losing.

ANGELO PERONE · CEO, CASE CONNECT
WHAT'S INSIDE / 02
01 · THE MACHINE

The Machine

The marketing system that fills your calendar with a repeatable advertising and intake process.

02 · THE INTAKE FIX

The Intake Fix

Why two firms running the same leads sign wildly different numbers, and how to be the one that signs.

03 · SYSTEMS THAT SCALE

Systems That Scale

How to build a firm that runs without you in the room every day.

04 · THE ENDGAME

The Endgame

Planning for the next stage of your firm, with clear processes and a team that can run them.

Inside
the Book

IDEAS TO CONSIDER IN YOUR OWN FIRM.

Cost per lead is a vanity metric. It tells you nothing.

CH.2 · THE RAINMAKER

The best attorney never wins because the best attorney keeps the wrong people in the chairs and calls it loyalty. The best operator fires fast, hires slow, and never confuses comfort with competence.

CH.5
GET THE BOOK / 03

Read it
once. Use it
for years.

About $20 on Amazon. Put the ideas to work in your firm.

Get it on Amazon↗
HARDCOVER · PAPERBACK · KINDLE · HOUNDSTOOTH PRESS
READ THE FIRST CHAPTER FREE / 04

The First Chapter,
On The House

PREFACE · INTRODUCTION · CHAPTER ONE

The first time Jim called me, he sounded like a guy who had it figured out.

Personal injury attorney in Louisiana. Decent staff. Cases coming in. A nice little practice that paid the bills and kept the lights on. He'd heard about Case Connect, and I walked him through all of it. Marketing. Intake. Case acquisition at scale. The system. The math. He said, "Let me think about it."

The second time Jim called me was a year later. His voice was tighter. He'd let a couple staff members go. Volume was down. Same system. Same math. Same opportunity. He said, "Let me think about it."

The third time Jim called me, I knew. He was alone in an office that used to have people in it, calling me because he didn't know what else to do. He was finally ready to buy.

And I had to tell him no.

KEEP READING

Why I turned Jim away. And how to never become him.

The Preface, the Introduction, and all of Chapter One. The full story, the thesis, and the system that would have saved his firm. Free, and on the next page the second you put your name in.

WORK WITH ANGELO / 05

Done
losing?
Talk to me.

If you run a PI firm and you are done losing, talk to me.

Talk with me about your firm's marketing, intake and operations. We can look at what you have in place and where you need help.

Book a call with Angelo↗ Or pick a time below